- There must be support from the top which means political and CEO backing.
- Administrative arrangements must support the move to change.
- There must be genuine community engagement with peers, staff and with residents.
Thursday, March 18, 2010
Open Government: The Canadian Way
Saturday, August 1, 2009
The Rise and Rise of Twitter
- Twitter launched a special guide on how business can use the micro-blogging platform.
- The UK Government has just released a Twitter Template Strategy for Government Departments.
Sunday, June 7, 2009
Communications Lessons from Obama's Cairo Speech
Obama is a masterful communicator, perhaps the most effective Presidential orator since Ronald Reagan. Aside from its strategically critical content, the speech was a significant piece of communications and something from which we can all learn as we speak out on behalf of our own organisations:
- Obama spoke with a keen awareness of his audience - not only the 3000 strong audience at the University of Cairo but to Muslims listening throughout the world. He started by acknowledging the contributions Islam has made to world history and by noting his own personal credentials, namely his childhood experiences in the Muslim world. He established a connection between himself and those listening to him, acutely mindful of the cultural sensitivities that have plagued US - Arab relations in recent years.
- He outlined how the US and the Arab community might connect better in five specific areas providing examples of how closer cooperation in each might be achieved. The speech had both vision and detail.
- The speech was simple and clear. It was big on optimism yet at the same time he acknowledged that moving ahead was not going to be easy. So often great communications start by focusing on what brings people together and then identifying the way ahead for resolving the challenges that keep them apart.
Sunday, May 10, 2009
Where Australians Go Online
March 2009 data shows the most popular online destinations for Australians are search engines and social networks. Australia has around 6500 government websites and these account for 2.4% of all Australian online visits - higher than the US (1.7%) and the UK (0.9%).
Federal Government websites account for 60% of all visits, State Government websites accounted for 29.7% visits while 6.2% of visits went to Local Government sites.
In March 2009 the most popular Federal Government websites were:
- Bureau of Meteorology
- Centrelink
- Australian Taxation Office
- Australian Job Search
- Australian Taxation Office - Tax Agent Portal
- Victoria Country Fire Authority
- CityRail
- Roads and Traffic Authority NSW
- Better Health Channel
- Transport Infoline
- ourbrisbane.com
- Brisbane City Council
- Gold Coast City Council
- City of Sydney.
- City of Melbourne
Referrals from social networks sites to government information are up 16.1% in the last 12 months.
Get the full report from Hitwise
Sunday, March 8, 2009
Social Media and Local Government
It recently published our thoughts on the current state of play of how Local Governments are embracing social media.
Here is the article.
Five Steps To Introducing Social Media
So if you work for a government agency, a large organisation or a not for profit, now is the time to decide if your organisation will move into the social media space and to scope out how to do this in a disciplined and sustained way. Here are some considerations to make that transition as effective and as least disruptive as possible:
- Decide Firstly make a strategic decision about whether using social media platforms will actually improve communications with the people you need to reach. If they will, take conscious steps to slowly blend the new digital tools into your promotional mix. If for whatever reason you decide against moving into the new media space (eg your audiences may not be on-line) at least take steps to monitor the blogosphere, Twitter, Facebook and similar sites to learn what is being said about your organisation and its issues. And if necessary be prepared to act quickly to protect your organisation's reputation on-line.
- Policy Develop a social media policy. This will not only provide guidance to staff but it will become a necessary security blanket for managers and others still nervous about venturing into the online world. A simple document should clearly spell out what is to be gained by using social media, under what circumstances it will be used, by whom, legal, copyright, privacy and other considerations and how to respond to online criticism.
- Competence Build digital competence within your team. Make one person responsible for managing online conversations. Ensure they know the core business and the communications intent of those on the top floor as well as the issues faced by those on the factory floor. Start out using one platform (such as blogging) and then bring other social media platforms into play as your organisation becomes more and more comfortable.
- Integrate Integrate your online and other efforts. Avoid a worst case scenario where staff responsible for online engagement do not talk to those responsible for traditional outreach such as media relations, events etc. These types of barriers lead to mangled messages and missed opportunities.
- Measurement As with other marketing and PR efforts, measure your digital program as thoroughly as you can. Some social media applications suit some circumstances but are not effective in others. You can waste a lot of time, money and effort if you select the wrong tool.
So now is the time to start thinking through these and other issues.
Sunday, February 8, 2009
Assumptions Are The Biggest Mistake in PR
- Never assume any communications task is easy. Invariably it won't be.
- Never assume those you work with know what you are doing. They don't. Unless you specifically tell them.
- Never assume those beyond your organisation have received your information and understood it. Chances are they haven't.
At the end of a meeting with two key supporters of a particular program, they asked where this program fitted "in the grand scheme of things" and requested simpler explanations of the program that could be passed on to their members. Simple requests but startling statements. I had been dealing with these organisations since 2003. For six years I assumed because I knew, they knew.
PR-wise it was embarrassing. In building our relationships with these key groups, it seems we overlooked three fundamental PR tenets.
- Always keep key people in organisations that support your program fully informed. In particular make special efforts to let them what is happening in times of significant change. Even if you can't reveal the full story tell them as much as you can.
- Write your publications and produce your multimedia for others ... not for yourself. Sometimes we becomes so obsessed with how we want our information presented and what senior management will finally approve, we forget to ask if our intended audiences will actually understand our material.
- And always follow up to see if your material hits the mark. I have worked with organisations where the energy involved in just getting "things out of the door" (often because of cumbersome approval processes) leaves the communications team too exhausted to check their information is received, understood and acted upon.
If like most of us, your organisation competes for the limited time and attention of citizens, consumers or communities, you need to continually engage your audiences with easy to understand and updated information. Or run the real risk of being among the thousands of PR and marketing messages people discard each day.
Is this basic? Yes it is? And I can see some communicators thinking these observations are wasting valuable blog space. But no matter how good we think our PR is, from time to time it's good to challenge ourselves to never assume anything when you communicate with others.
Sunday, February 1, 2009
Trust May Be Declining But Still Critical
Now in its 10th year the Barometer is a measure of the trust people around the world have in institutions. Not surprisingly in the midst of very difficult times in global markets, trust in business and government is on the decline.
Edelman reports "62% of 25-to-64-year-olds surveyed in 20 countries—say they trust corporations less now than they did a year ago. When it comes to being distrusted, business is not alone. Globally, trust in business, media, and government is half-empty; and trust in
government scores even lower than trust in business".
However not for profit organisations are the most trusted global institutions. Which should encourage those community groups, charities and others that struggle to get attention. State your case clearly and people are likely to respect what you have to say, more so than information from other types of organisations.
But does trust really matter? According to the survey the answer is a resounding "yes":
- In the past year, 91% of 25-to-64-year-olds around the world indicated they bought a product or service from a company they trusted.
- 77% refused to buy a product or service from a distrusted company.
- Being able to trust a company is one of the most important factors in determining a company’s reputation, ranking just below the quality of its products, the treatment of employees and on par with its financial future.
- Companies seen as responsible are significantly more likely to be supported in their efforts to sell goods and services, pursue changes in local laws, seek preferential treatment or have foreign investors assume a controlling stake in the business.
The complete report is expected to be released in the next few weeks.
Source of information: Edelman PR
City Provides Internet Tools For Volunteers
In some respects Australia's councils are leading other government agencies in using the Internet to connect citizens.
In an Australian first, the City of
The Casey Connect project is providing a web-based portal for local groups to help them communicate with members, promote their services and generally link to the wider community.
The City is providing the Internet infrastructure that lets local voluntary organisations create their own web presence, I particularly like the interactive nature of these sites and the list of resources to get people started is impressive - on-line tutorials, user manuals and help guides.
The City of Casey is providing a service few volunteer bodies could afford.
Friday, January 30, 2009
Internet Blackout Matches Victoria's Power Blackout
But to the south, Melbourne was far, far hotter and the City was suffering significant power shortages as the overloaded power grid struggled to meet the electricity demands generated by the heat. Melbourne's rail service ground to a halt under a combination of the heat and the power outages.
A significant part of the City was affected by power cuts. And at least on 30 January the power blackout was matched by an Internet blackout.
Only two of the five power utilities servicing Melbourne had up to date outage information on their websites. Well done to those two - Jemena and SP AUSNET. For the others, well it was business as usual.
The Victorian Government Internet portal carried dated information. And the websites of the Victorian Police and the State's Emergency Service had no current news on the outages.
Although local newspapers and other media carried news, key corporate and government websites were strangely silent on an event that impacted on so many people including concerned relatives like me in other States.
Victoria gets a "could do better" grade for its effort to use the online communications to keep Melbournians updated on what was happening in their sweltering off-line world.
Sunday, December 7, 2008
Three Learings From Obama's Online Marketing
US viral marketer Jalali Hartman looks at Obama online, and concludes that by dominating the Internet Obama's message carried further and faster than his rival's John McCain.
Hartman's statistics tell it all. Obama had 5.5 million visitors to his website each month. McCain had 2.5m visitors. There were 442 000 Obama Youtube videos compared to 221 300 items featuring McCain. Obama had over 3 million friends on Facebook while McCain registered just over half a million supporters.
Obama's online campaign used three strategies others could use to promote their own issues and causes.
- Share content Obama campaign managers had a no hassle copyright policy. They willingly shared the candidate's speeches, images, official logos etc with online supporters and encouraged them to re-purpose it for their own needs. Supporters could also download official campaign signs, literature and guidelines and receive up to date news of events.
- Connect Facebook and other social networking sites connected supporters . Both Obama and wife Michelle had their own pages and friends created their own affiliated groups. The campaign also used Twitter (the micro blogging application) to keep followers informed about campaign developments such as appearances and speeches.
- Make it easy to create community The official campaign website was structured to allow individuals to organise within their communities by offering tools, contacts and opportunities to share their own stories.
Obama's mastery of the online world contrasts sharply with the efforts of Australia's political parties in the 2007 Federal Election. A March 2008 report by the Australian Centre for Public Communication showed use of new media by Australian politicians remains low.
Wednesday, December 3, 2008
New Ways Of Consulting The Public
The information below is taken from directly from Jim's recent blog post.
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Twelve months on from the Australian Federal election and a landmark online campaign, Kevin07, in which the Rudd Labor Government made much of using Web 2.0 for public consultation, how is the government performing in e-democracy?
This is the question being asked in a follow-up to the 2007 Australian Federal election research study reported on this site. A group of researchers from the University of Technology Sydney are investigating which Federal Government departments and agencies are using Web 2.0 tools for public consultation - and how they are being used.
The research is also looking at international experiences in the US, UK, Canada and other countries where what is variously called e-government, e-democracy, cyberdemocracy and a host of other terms is being attempted.
One thing to emerge early in the research is that electronic delivery of information and services needs to be separated from online consultation. Many governments worldwide have made considerable progress in online delivery of information and services ranging from e-tax returns and online passport applications to electronic payment of fines.
However, use of the interactive capabilities of Web 2.0 for consultation and civic engagement is much less in evidence - and practice lags behind the rhetoric.
The research study will be reported early in 2009 in papers submitted to political science and communication journals and in an upcoming book hopefully.