Australia's Best Storyteller

On Australia Day I spent three hours with Australia's best storyteller.  I learned tales of struggle and war, romance and misfortune, separation and reunion and looked into the love affairs of millions.

I was visiting the Love and War exhibition at the Australian War Memorial in Canberra where plain words, imagery and everyday objects tell the wartime stories of Australian men and women.

Since 1922 the Memorial has become Australia's best storyteller.  It preserves the memory of 102 000 Australians who died in conflict through the tales of individual servicemen and women, their families, neighbours, workmates and friends. 

The Memorial is among Australia’s most loved institutions and it is simply impossible to just spend a single hour there because its content is so compelling and absorbs both time and total attention.   

The Memorial is unique for a government agency.  While most departments of state communicate through the formal language of bureaucracy, the Memorial let’s the "average bloke" or as Americans say the "ordinary Joe" become the storyteller.   Their letters, souvenirs, keepsakes and imagery provide personal testimony to past battles.  Today we live in an age of celebrity.  But the Memorial has no celebrities.  The most prized of its spaces is the tomb of a single Unknown Soldier rather than monument to any general or world leader and its most popular sculpture is a man and a donkey.


The Memorial holds a lesson for all communicators. Even the most complex communal stories are best told through the words, experiences and emotions of the individual.

(Disclaimer: I sometimes work on PR programs at the Memorial)

Branding, Culture and Communications

In our workshops for not for profit groups, we cover the relationship of organisational culture, communicating with staff and branding. And we show how all three intersect to present your image to the world.

We came across this very good blogpost on branding and internal culture which is worth a read.