Creating Infographs The Easy Way

Creating Infographs the Easy Way from Bob Crawshaw

Infographs: Distraction Or PR Tool Of The Future?

A previous post talked about infographs as a compelling format for presenting detailed information. 

Below is one I was recently involved in.  It condenses a complex industry concept into a simple, one-stop image - at a very reasonable cost.

Will the infograph become a standard PR tool like the media release or will it soon disappear replaced by the next, best toy for communicators?

Are infographs merely pretty distractions? 

Infographs in three easy stages.

Content Marketing: Infographs In 3 Easy Steps

We recently arranged this infograph through Fiverr.com
Click to expand

The digital age has bought a deluge of data and given communicators another dimension to storytelling. The downside is all those numbers and details can quickly overwhelm our ability to make sense of the information we present.

Enter the infograph, a newly arrived social media and PR tool blending graphics and data into digestible imagery, and proving popular in content marketing.

In recent times I've become an infograph fan but only recently started using them in my campaigns.  If like me, you're new to commissioning infographs, here's three simple steps to get you started when someone hands you a pile of data and asks you to make sense of it for their audiences.

Design  Firstly check what capacity there is to design or commission an infograph. If you're lucky you may have in-house talent.  No. Then a quick Google search of free infograph software will bring nearly 6.8 million results.  Or sites like Fiverr offer cheap ways to tap into experts for minimal cost. Either way there's plenty of online help available.

Numbers Next settle on the numbers to highlight.  It's similar to crafting key messages.  Decide on the most important pieces of information you feel audiences to know. That's probably the single most important call in the production process.  Sometimes you get to make it but more often it means collaborating on what's considered essential.

Icons   Successful infographs are simple.  They use clear iconography to breathe life into data.  So it's important to choose symbols appropriate to your story and which will aid the understanding of your audience.

Finally bring together your numbers, icons and other visual elements into an educative but easy on the eye graphic.

So there you have it.  Producing them is straightforward but infographs can be highly effective particularly when you need to convey complex information. 

Good luck and let me know how you go.