In April 2013 the US Securities and Exchange Commission (SEC) ruled companies trading on the US Stock Exchange can post investor information on social media.
That's a major tick for social media channels as "perfectly
suitable methods for communicating with investors."
Noting the rate at which information flows through Facebook, Twitter and other platforms, the SEC cautioned companies to give investors adequate notice of when and how they plan to use social media when releasing information.
In a survey of 120 financial types the online publication, Bulldog Reporter, found 60% to 70% of all investors say they use traditional sources of
investment information (press releases, newspapers, analyst
reports.)
People under 40 are the most likely group to check company information on social media.
People under 40 are the most likely group to check company information on social media.
The US stock market operates in a highly litigious environment and the SEC oversees highly regulated, multi-billion dollar
transactions every trading day.
The ruling should encourage Australian governments wrestling with what information is suitable for their own online accounts.