The Perception of Social Media Marketing: It’s a Free Lunch | Social Media Today

It's all very well for an organisation to use social media to spread the word, but how many have a social media policy or editorial calender to guide their efforts?

Not many many, if you read the latest research on social media use coming from a survey of 70 Belgian communications professionals.

This article is certainly worth a read. The Perception of Social Media Marketing: It’s a Free Lunch | Social Media Today

Why run when you can walk? The evolution of the walkathon

Walkathons are popular fund raisers.

But with so many charity walking and running events, how effective is this form of money raiser today?

This blog post draws on Canadian examples to conclude the walkathon is a still a winner for not for profits.

Click here Why run when you can walk? The evolution of the walkathon

Four Motivations For PR People

"We always have time enough if we will but use it right."
Johann Van Goethe

"No matter what the level of your ability you have more potential than you can ever develop in a lifetime."
James T McKay

"Do not wait; the time will never be just right. Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along."
Napoleon Hill

"PR is about resourcefulness not resources."
Anon

Ten ‘Must Have’ Mobile Apps for PR (Part Two) - PRNewser

Ten ‘Must Have’ Mobile Apps for PR (Part Two) - PRNewser

New PR Book for Not For Profits

I am now in the final stages of completing my new book PR on a Tiny Budget: How Not For Profits Can Win Attention. 

It covers the tools, tactics and templates for low cost but effective PR and the communications planning that sits behind success.  It will be available through Amazon shortly.

It is for those who volunteer or work in small to medium-size not for profit organisations, and are keen to tell their communities about their ambitions and activities.  That could well be you.

You probably have a tiny, tiny PR and marketing budget and not much experience in this area. However you are intensely proud of what your not for profit does and eager to let clients, supporters, governments, donors and others know about its achievements.

This book is based on PR and marketing workshops I have been running for Australian not for profits for the past eight years. 

In that time people from over 200 charity, community, emergency services, sporting, environmental and other groups have attended half and full day sessions learning the communications skills to get their important messages out there.  Each workshop has been lively, challenging and a true sharing experience and I probably learned more than anyone else.

It is dedicated to staff and volunteers in the not for profits on main street who devote their time, energy and skill to building better, safer and sustainable neighbourhoods and communities.