'Every Day Can't Be A Crisis'

Why is it some communicators are always in a 'flap' and everyday is a crisis?

PR people tend to be high energy individuals but really some of us do take things a little too far.

We live increasingly busy lives but sometimes we all need to smell the flowers. That's why I found a recent article in Tactics, the monthly newsletter of the Public Relations Society of America, so refreshing.

In the one page article Michigan-based PR professional, Rick Chambers, reminds us that 'every day can't be a crisis'. And among his uncommon common sense, Rick notes that:

• Although we can prepare for the PR challenges ahead, we can't prepare for every one of them. At some point we need to realise that "things will take care of themselves".
• In our profession sometimes it's all too easy to focus on the downside. After all we are the people who invented crisis management. Yet we, and many of colleagues, often do great work and we need to proclaim and celebrate that effort.
• We should put a human face on the organisations we work for. They are more than logos, brands, policies and outcomes. At the end of the day our companies and agencies are collections of people and our job is to represent those people as best we can.
• Be aware of what you can and can't do. Take personal pride in the things you can achieve but realise the things you cannot do. For the sake of your health and sanity, learn to let go when the time is right.
• Live in the here and now... despite the urgency of our daily challenges, we are living life now and it's not a dress rehearsal for something else.
  

I know some communicators who, if the world ended tomorrow, would still have three days work to do post-Apocalypse. It's sad to think they are more committed to their tasks than their time with themselves and others.

Well done Rick Chambers for helping put a perspective to our professional urgencies.