Recently we had coffee with the ACT Chronic Fatigue Syndrome Society. The Society supports people suffering chronic fatigue syndrome and estimates around 3000
Since January the Society has attended the marketing workshops we run for community groups and has been overhauling its marketing and PR approach.
In the last three to four months it has promoted a Chronic Fatigue Syndrome Awareness Day, a theatre screening to raise funds and a self help course. Along the way it has used community radio, YouTube, Facebook and email campaigns and changed the way it stages events.
Other marketing included:
* Notices in local newsletters
* Word of mouth
* Posters on community notice boards
* Online and offline community event calendars - including free notices on ABC, ACTEW AGL Switch, Canberra Times fridge door and wotzon
* Getting pro-bono support from communications professionals.
The President reports so far the Society has spent less than $100 on the new PR arrangements yet the results have been impressive.
”Our enquiries are up 400% since March! As we haven't recorded everything this is a conservative figure. As such our staff member is run off her feet trying to answer it all. I imagine our website is also receiving more hits ... our membership is (also) up approximately 10% since March”.
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