Social networking is a big waste of time ... if that's all you ever do.
At some point your online conversations and relationships have to convert to offline action if you either want to change something or make something happen. Perhaps the real power in online conversations through Facebook, blogs, Twitter etc is to raise awareness of issues and give people sufficient information to motivate them to act in the real world.
It all comes down to persuasion and trust and we think US marketing guru, Seth Godin has got it just about right.
2 comments:
Bob, thanks. A valuable clip. You might wanna change the "Godwin" typo to "Godin" for clarity. Thanks for sharing!
Ann N. Videan, APR
www.videanunlimited.com
Oooppsss Thanks Ann. I have corrected the typo.
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