New PR Insights

Fellow PRSA member and CEO of Pure Performance Communications, Deirdre Breakenridge, is authoring her fifth book  titled “Social Media and Public Relations: Eight New Practices for the PR Professional.” 

The book is available in February 2012 and will be available through retail, in digital formats as well as via print on demand.

“Shifting your mindset to marry communications and technology is a critical first step and it’s at the heart of the PR expansion movement.  Adopting a new attitude naturally leads to expanding your focus and daily activities; several practices that were not a part of the PR person’s past responsibilities,” said Breakenridge.  

The book focuses on eight new practices for PR pros, as a result of social media including: 

• The PR Policymaker.
• Internal Collaboration Generator.
• PR Technology Tester, Communications.
• Process Originator.
• The Pre-Crisis Doctor.
• The Relationship Analyzer.
• Reputation Task Force Member.
• Master of the Metrics.

 Deirdre's books include “Putting the Public Back in Public Relations” and “PR 2.0, New Media, New Tools, New Audiences.”  Earlier works include The New PR Toolkit and Cyberbranding: Brand Building in the Digital Economy.  

Deirdre writes wirh uncommon wisdom so keep watch for her next book.