Not For Profit PR Podcasts

 This past week we started production with North American broadcaster, Wayne Kelly, on a 10-part podcast series on PR and not for profits. 

The series is intended for volunteers and staff working in small to medium-size community service organizations.  They are the people who do such great work in our communities and are keen to tell clients, supporters, governments, donors and their towns about what their organisation does.

The series covers:

• Why marketing is a must for not for profits. 
• What a simple, 12 month marketing plan looks like. 
• Three marketing strategies for less than $500 a year. 
• The power of events for not for profits. 
• Becoming social media-savvy. 
• Word of mouth marketing. 
• Funding, sponsorship and government relations. 
• Marketing channels such as print and direct marketing. 
• And the boring but essential things like budgets, timetables, and measurement.

The series will be a companion to our upcoming book PR on a Tiny Budget: How Not For Profits Can Win Attention and, like the book, will be available in the new year.