Recently I heard US content guru Lee Odden talk about the power of content marketing. Lee is the author of 29 Content Marketing Secrets.
The conversation was timely. Today there are over seven billion connected devices and the number grows each day. A few weeks ago Facebook hit the one billion user mark. Five years ago could you have imagined so many people communicating from a single grid?
In this age of connectivity we create, consume, publish, interact and transact at will.
But what exactly do we communicate? Is there quality in our conversations?
The answer is simple - if your social media horizons are personal. You share the details of daily life with friends and family. But a government, business or not for profit can't and won't do that. Nor can they afford to fall into the trap of using social media as an electronic brochure simply blasting out their stuff. One way, self-centred conversations quickly become tiresome.
You can achieve far more if the content in your social media dialogue is grounded around a few essential basics such as:
- Your audience and their ambition, goals, needs and problems.
- Stories of people who benefit or are impacted by what you do and stories of frontline staff interacting with others.
- Your commitment to respond and interact, share information and cop criticism along with compliments
- Communicating with passion and energy - the qualities which will really make you stand out and stand for something.
This mirrors our real world conversations that add value to our lives so craft content along these lines and you're bound to succeed.
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