A CEO who "gets" the value of communications is priceless. But to date there has been little opportunity for them to learn the how to of PR.
Well thank goodness someone is finally doing something about it.
This year the Public Relations Society of America (PRSA) is partnering with leading US universities to introduce public relations and reputation management into MBA courses.
Great initiative. Are there any Australian university doing something similar for senior managers?
No comments:
Post a Comment