Since 2003 we have run marketing workshops for 107 not for profit organisations.
A common question is "how can we get sponsorship for our event, issue or cause?" This question was certainly top of mind when we recently shared marketing tips with community groups in the Southern Highlands of New South Wales.
Before you seek sponsorships people must have a basic understanding of your cause and know about your organisation.
That comes down to marketing and PR. Before people will support you they need to know who you are and what you stand for.
Once that's achieved you can begin a dialogue with companies, government agencies and others who can provide support.
Some resources to get your sponsorship efforts off to a good start are:
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