Remember the Tupperware party? The direct marketing experience that introduced millions of households to the iconic plastic containers used for food storage.
The concept was brilliantly simple. Invite a housewife to host a party for her friends, and at the same time present the latest range of Tupperware products for inspection. Everyone was a winner. The hostess received prizes for her efforts. Friends got the opportunity to see the latest in kitchenware and the company put its products directly in front of customers in a relaxed, social atmosphere.
Now a US company is running a new version of these parties for corporate clients. House Party invites people across the USA to host parties for their families, friends and workmates, at which Ford Motor Company, Hersheys, the History Channel and others put their latest offerings directly to prospective customers.
The company’s Gerber baby food video shows how on-line technology is bringing Tupperware’s proven experiential and word of mouth marketing model into the digital age.
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