Monday, October 27, 2008

PR American Style

This week we are in Detroit at the annual conference of the Public Relations Society of America. The conference, attended by around 3000 PR professionals, is a great opportunity to learn about developments in communications around the world.

This year's hot conference topic is social media and in later posts we'll be reporting on how communicators are blending new media into their communications planning.

Friday, October 3, 2008

Online Tools for Not for Profits

Here's some handy ideas for using online technology for awareness-raising and community-building. It's a bit dated but still worthwhile.

From: pbw, 2 years ago

A presentation for a Hepatitis Australia workshop. It gives some examples and ideas of ways not-for-profits can use the web to raise awareness and attract new supporters.

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The Future of Marketing

What's Next In Marketing & Advertising

From: paulisakson, 6 months ago

A presentation I gave internally at our agency last week (3/21/08) for our monthly "What's Next" lunches.

Quick background on these lunch sessions: Each month, three or four people are called upon to share either what inspires them or what's going on in a specific area. So far, I've seen some of our creatives talk to what motivates them and share trends and up-and-coming names in art and design; some of our tech team talk to emerging technologies, showing off what they can do and how they're relevant to our clients; and finally some of our modern media team share the newest ways we can help people find what they're looking for more easily and get more relevant information in front of them for our clients. Like I said, it has all been very fun to take part in as well as quite inspiring and energizing.

For this one, I was asked to share what's going on in marketing and where things are moving. What you'll see/did see is that I ended up using a little bit of what I've been posting about on my blog and some of what has been getting covered both within the trade pubs and on industry related blogs to give me the outline. If you follow the plannersphere and other social media and marketing blogs, then this probably won't be much new, but it might connect the conversations a little more. Or maybe not.

Mostly just wanted to share it since I did put a bit of time into pulling it together and was inspired by many of you who've been writing about similar subject matter. Also because what limited free time I did have last week went into putting it together instead of writing on my blog.

Note: Most of the examples in it are the more covered ones used to support the topics they're associated with. With limited time, I opted for the easy-to-find examples. Sorry about that. One that isn't as covered across the blogs and in the press yet is the My Vegas site. For more info on it see David Armano's Logic + Emotion blog where he has a detailed post on it.

As always, if you've got any thoughts, questions or comments...

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