Tuesday, November 30, 2010

Social Media Helps Share War Stories

I was recently interviewed on the US podcast The Marketing Edge.

The Marketing Edge is among the Internet's longest running marketing and public relations podcasts. It is hosted by Albert Maruggi, a communicator with 25 years experience in  marketing and PR in America's business, technology, health and public affairs sectors.  Albert is also a frequent speaker and conducts workshop sessions on new media.

We talked about using social media to share stories of the wartime  sacrifices of previous generations.  This comes from work I'm currently involved in with the Australian War Memorial in Australia's capital, Canberra. 

Thursday, November 4, 2010

Burson-Marsteller Study: Message Gap Analysis

Burson-Marsteller Study: Message Gap Analysis

This recent study quantifies the gap between the messages a company sends out and the messages  mainstream media and bloggers pick up on and report.