My friend Scott Anthony owns a Pizza Shop in Punxsutawney, Pennsylvania and holds an annual fund raiser for the local fire department.
Scott donates the proceeds of all pizza sales one day each year to the Punxsutawney Fire Department. Last year his efforts raised $30,000.
He has now been doing this for 10 years and everyone benefits. The fire company receives much needed donations for new equipment, pizza buyers make a contribution to essential services in their community and Scott gets tons of positive media attention which puts him top of mind with customers when they think about takeaway food.