Monday, May 30, 2011

The Perception of Social Media Marketing: It’s a Free Lunch | Social Media Today

It's all very well for an organisation to use social media to spread the word, but how many have a social media policy or editorial calender to guide their efforts?

Not many many, if you read the latest research on social media use coming from a survey of 70 Belgian communications professionals.

Why run when you can walk? The evolution of the walkathon

Walkathons are popular fund raisers.

But with so many charity walking and running events, how effective is this form of money raiser today?

This blog post draws on Canadian examples to conclude the walkathon is a still a winner for not for profits.

Sunday, May 22, 2011

Four Motivations For PR People

"We always have time enough if we will but use it right."
Johann Van Goethe

"No matter what the level of your ability you have more potential than you can ever develop in a lifetime."
James T McKay

"Do not wait; the time will never be just right. Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along."
Napoleon Hill

"PR is about resourcefulness not resources."

Friday, May 6, 2011

Ten ‘Must Have’ Mobile Apps for PR (Part Two) - PRNewser

Ten ‘Must Have’ Mobile Apps for PR (Part Two) - PRNewser

New PR Book for Not For Profits

I am now in the final stages of completing my new book PR on a Tiny Budget: How Not For Profits Can Win Attention

It covers the tools, tactics and templates for low cost but effective PR and the communications planning that sits behind success.  It will be available through Amazon shortly.

It is for those who volunteer or work in small to medium-size not for profit organisations, and are keen to tell their communities about their ambitions and activities.  That could well be you.

You probably have a tiny, tiny PR and marketing budget and not much experience in this area. However you are intensely proud of what your not for profit does and eager to let clients, supporters, governments, donors and others know about its achievements.

This book is based on PR and marketing workshops I have been running for Australian not for profits for the past eight years. 

In that time people from over 200 charity, community, emergency services, sporting, environmental and other groups have attended half and full day sessions learning the communications skills to get their important messages out there.  Each workshop has been lively, challenging and a true sharing experience and I probably learned more than anyone else.

It is dedicated to staff and volunteers in the not for profits on main street who devote their time, energy and skill to building better, safer and sustainable neighbourhoods and communities. 

Sunday, May 1, 2011

Seven Things A Media Spokesperson Should Be

 A key part in setting up a media relations program is selecting a spokesperson(s) to be the public face of your organisation when the media calls.  This is a very important job and most agencies, businesses or not for profits identify the CEO, Chairperson or person responsible for communications to fill this role.

Irrespective of the choice, your spokesperson(s) should:
  • Know the topic you are presenting to the media.
  • Be able to speak with authority about what your organization does and answer general as well as specific questions.
  • Be well-groomed and dress suitably.
  • Uses plain language and speak clearly and simply.
  • Be continually contactable by mobile or cell phone.
  • Be reasonably flexible about when and where to be interviewed.
  • Be available by phone or email for any follow-up questions after the interview.
 Journalists do not expect not for profits or smaller businesses to have well trained media spokespersons, but they do expect them to be represent your organization, provide information and be able to tell a good story.   

Training in media interview skills is not really necessary unless your issue is controversial, you plan to talk to the media often or your spokespersons are not comfortable performing this important job.  If so consider investing in professional media training for your spokespersons because good media coverage is so important to the future health of your organisation.