Saturday, April 30, 2011
Friday, April 29, 2011
While most events lack the glam of the Royal wedding, or the celebrity of the Oscars, any event planned well and based on a wow idea is certain to draw attention to your organization.
Thursday, April 14, 2011
Wednesday, April 13, 2011
Thursday, April 7, 2011
Monday, April 4, 2011
I had to change when I entered PR but it took years to bring a more relaxed tone to my writing.
Five things I learned along the way are:
•Always opt for simple language over formal structures and if given the choice select a 25 cent word over a $10 one every time. 25 cent words are the simple words we use in everyday conversation.
• Shorter sentences are punchier sentences. Keep sentences short and certainly to 25 words or less. Sentences with too many words drain the energy from readers.
• Write in the active rather than passive voice. This helps to convey a sense of urgency, impact and energy. Passive language tends to clog up communication.
• Each word and every sentence must justify its existence. Eliminate unnecessary language.
• Get an independent assessment of your writing. I routinely use the Flesch-Kincaid readability tool in Microsoft Word and the UK software, StyleWriter, to rate my writing. And often I will ask someone to review an important piece of work before I send it off.
We are under enormous time pressures these days, so clear writing is at a premium.