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- Print collateral such as brochures, fliers, newsletters. Even list your annual report if this is how you make key people aware of what you do.
- Media relations such as media releases, interviews, media conferences, letters to the editor.
- Digital platforms such as your own or others’ websites, Facebook, Flickr, YouTube, Twitter, Foursquare.
- Events such as those you stage and those where you join with others.
- Word of mouth marketing such as liaising with influential people and asking clients for testimonials.
- Advertising such as radio, TV, newspapers or on-line advertising.
- Direct marketing such as direct mail, email campaigns, telesales
- Other activities.