Thursday, December 22, 2011
Wednesday, December 21, 2011
|Denning's book is a guide to corporate storytelling|
- Springboard staff into adopting new practices.
- Introduce a manager and his or her vision.
- Communicate an organisation's brand to external audiences.
- Transmit culture and values throughout an organisation.
- Pass along knowledge and highlight the benefits of collaboration.
- Deliberately set out to counter workplace gossip and rumours.
Monday, December 19, 2011
|Social media can improve relationships between journalists and PRs|
- Reporters will ask a question on Twitter, seeking expert sources for a particular article they are working on.
- They will tweet their opinion of how a CEO is doing at a press conference, in real time, before the event is even over.
- News updates will be posted as a print story is being written, giving companies insight into the overall tone or angle a reporter will be taking for the story.
- Following a journalist on Twitter or Facebook can allow you access to their personal and professional interests, making you more aware of the types of stories they may be interested in covering.This can be an important factor in developing a relationship, as you are able to connect with them on a more personal level and provide story ideas that resonate.
- In addition to posting links to their stories through social media channels, many journalists post questions or polls for upcoming story content.This can give you an inside track on future story ideas or topics they may be currently researching; you might spot a good fit for your business.
- Let the journalist know that you can offer assistance – like providing a great quote from your company expert or a unique product for their gift guide round-up.Interact on the social media platforms so your story ideas don’t get lost in e-mail.
- It can be tricky at the best of times to stay up to date on which outlets or beats a journalist is writing for, but following them on social media will provide you with that insight. Add journalists to your LinkedIn connections and keep an eye on updates indicating changes in media outlets, beats and locations. There can be a lot of movement even within one media outlet, with staff journalists reassigned to cover new topics quickly.
- Be helpful. If a reporter tweets about needing something for a story, and it is not tied to your company and products, but you have a contact, set it up.Good media relationships are based on trust and value. The more helpful you can be in providing sources and spokespeople when you do not have an agenda, the more receptive a reporter will be to your story ideas when your company has something to say.
Saturday, December 10, 2011
Monday, December 5, 2011
Wednesday, November 30, 2011
Saturday, November 26, 2011
VACT Education extends warm appreciation to Mr Crawshaw for
his generous and expert contributions."
Friday, November 25, 2011
However, behaviour change is not about exposure to the message; it is about engagement with the message. That is, it must be relevant to the audience, accepted and credible, they must have formed some sort of attachment to the ideas embedded in the message/exposure and then they must have actively decided to behave differently. Some time after that comes behaviour and only then if the social ecology (environment) in which they live allows for them to behave differently to previous behaviours.
So, do not over expose your message and hope it will work for you (it won't)."
Wednesday, November 23, 2011
- Why marketing is a must for not for profits.
- What a simple, 12 month marketing plan looks like.
- Three marketing strategies for less than $500 a year.
- The power of events for not for profits.
- Becoming social media-savvy.
- Word of mouth marketing.
- Funding, sponsorship and government relations.
- Marketing channels such as print and direct marketing.
- And the boring but essential things like budgets, timetables, and measurement.
Monday, November 21, 2011
Saturday, November 19, 2011
- Did you motivate some-one in your audience to do something as a result of listening to you? Did they visit your website, ask for a brochure, call a hot line or come up to you after you finished to register their interest or continue the conversation?
- If you had a particular call to action in your presentation, how many people responded?
- What reaction did you get during your talk? What was the mood in the room? Were the audience engaged and interested or were they bored and tuned out as you rambled on?
- How many questions were asked during and after you spoke? The number and nature of questions and comments is often a clear sign if you have engaged your audience.
- How people collected a brochure, business card or other material you may have brought along and distributed?
- How many people accessed your presentation online if you shared it through Slideshare or other platforms. Or asked you to email them a white paper or more information?
- Did you receive any feedback a couple of days after the event?
- Did the organisers feel your presentation was of such value, they donated funds (if that was the goal of your presentation) or did they invite you back to speak again?
- Did one speaking opportunity lead to another invitation to present. I heard you speak at x. Can you come and speak to our group.
- Did you speech get reported or were you asked for information for your host's newsletter, website, blog or elsewhere.
Friday, November 11, 2011
(Disclaimer: I do work for the Australian War Memorial)
Sunday, November 6, 2011
Lions is that wonderful organisation that does so much to help families, protect the environment and strengthen communities.
Part of the convention involved electing a new District Governor to lead the 1500 members of local clubs in 2012.
Delegates had to choose between three candidates, each with impressive community experiences over many years.
Each addressed the convention before ballots were cast. Two candidates spoke about the appointments they had held, where they had served etc. The third told a story.
Tapping into Australians' abiding interest in the ANZACS, he spoke of his experiences visiting Gallipoli where Australians had battled opposing Turkish forces in 1915.
In particular he related the story of a Turkish soldier saving the life of an Australian digger. An illustration of humanity cutting across barriers even in war. This image of one man helping another had, and still motivates him in his not for profit work.
The story teller won the election.
Of course there are other reasons why members chose him, but his story telling was certainly a factor in engaging his fellow Lions.
I took it as a small but powerful example of how storytelling can impact not for profits and other organisations but more importantly how it grips people.
Saturday, October 29, 2011
- Insiders have provided over 8500 answers to questions posted to the Town website.
- In four months there were 100,000 unique visits to Insiders sections of ococean.com.
- There have been hundreds of thousands of impressions to ambassador-posted content.
- Less time spent answering questions.
- Ensuring the accuracy of answers and reviews that other people post online.
- Increasing search engine optimization for the City website.
- Enhancing Ocean City’s online presence.