Watch Out For These Things In '09

Watch out for these three marketing issues in the coming year.

• Act and communicate green. People automatically expect organisations to be environmentally conscious. It's now the entry level standard for successful community relationships.
  

• Go high tech to hire staff and to engage people you need to reach. Social media is free, easy to use so why not get on board and begin to use it in 2009.
  

• Times may be tough but think long term and resist the panic urge to slash your marketing budget. Hopefully your organisation will be around long after this financial meltdown so keep talking to your clients and your community.