Monday, September 5, 2011

Is Ten A Magic Marketing Number?

I recently read an academic paper that theorized that committed activists in  10% of the population, over time, could change the attitudes of the remaining community.

At least that is what I think it meant.  Crammed wall to wall with graphs, equations and symbols the paper was barely readable.

In the Rogers and Hammerstein song "Stout Hearted Men", the late Nelson Eddy calls for ten brave men to join him and change the course of history.  And for centuries military structures  have used ten as the basic building block for sections and squads,  the fundamental units involved in action.

So is ten some knind of magic number or tipping point when it comes to communicating ideas and generating action?

What do you think?

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