Friday, June 29, 2012

A Social Media Conversation I Didn't Expect

Old attitudes die hard.

This past I ran a workshop talking  about social media. Most of those attending saw the value of integrating social media into their marketing mix.  However an influential minority remained suspicious of platforms like Twitter and Facebook.

Their opposition was a conversation I fully expected up to two years ago, but not today.  We have shifted to a new communications paradigm, but it seems many in influential positions still don't get it. What are they afraid of?

My concern is those who don't at least try the new technologies may well end up talking to themselves in future, not their audiences.

2 comments:

Anonymous said...

I agree. Social media provides a real time conversation with the consumer. Carlton dry used Facebook and twitter to umpire discussion on their brand. Ignoring will be costly i.e. united broke my guitar

Bob Crawshaw said...

Thanks for your comment Agree, ignore social media at your peril