Sunday, September 23, 2012

The Ultimate Trade Show

Marketers instinctively know the power of events to introduce and promote brands.

The 2012 Antique Fair in Paris ranks among the world's most high end events.

Held in the Grande Palais, exhibitors such as Cartier and Bulgari have transformed this iconic Parisian building into a temple for luxury lines.

High end fashion mix with exquisite jewelry - and that's just what the visitors are wearing. On display are precious stones, antique objects d'art and paintings by famous artists.

The event planning and attention to detail are meticulous. The exhibition area is covered by designer carpet and display stands are architectural pieces in their own right.

The Paris show ranks as one if the world's great events where luxury brands meet the international jet set. But the principles of good planning, clever layout and stylish presentation could apply anywhere.

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