Create Great Events: Podcast

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Last week I ran an events workshop for sporting codes and clubs in the Australian Capital Territory.  

Those attending were planning events ranging from  Australia's national fencing championships to the upcoming hot air balloon launch for a major youth organisation.

The conversation was lively: partly because we all agreed events play an important role in the life of most not for profits. In any given year the calendar of most community groups will feature at least one event. 

That's because events provide opportunities to meet face to face with your audience and impress people with your passion. 

This podcast describes planning essentials, especially how to create innovative events that make your organisation stand out and capture attention.

Next week I'll post tips and techniques on promoting your event.  You can automatically get it by adding your address in the email subscription box to the right.

Word of Mouth Marketing

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Word of mouth may be the oldest form of marketing yet encouraging others to share your information with their family, friends and workmates remains the most effective and least expensive form of promotion. 

In this podcast listen in as we talk about how topics, talkers, tools, time and tracking combine to form the five pillars of an effective word of mouth campaign.

Until mid March we will post a new episode each week in our Not For Profit PR podcast series.

Automatically get the next edition by subscribing in the email box to the right.

Not for Profit PR: Starting Out In Social Media

In the latest in our PR audio series, North American broadcaster Wayne Kelly and I talk about how not for profits and community groups can get started on Facebook, Twitter, YouTube and other social media platforms.

We outline a very simple four step process for introducing social media into your PR. 

Click on the bar below and enjoy listening.  Let me know if you find this helpful and share your thoughts on what other information I should include in a future podcast on this subject. 

Thanks.

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Beginning The Digital Journey

Recently I met with Parentline ACT, a free confidential telephone service for parents and families in the ACT and surrounding area.

Parentline staff are professionally trained to help families and carers with factual, friendly information and support.

We were discussing how not for profits can use social media alongside existing communications cchannels to reach partner organisations and the public.

There was sense of energy as our group explored the possibilities of engaging key people and important sectors through the new communications channels. 

Good luck to the Parentline team as they continue their digital journey.

Secrets Of Not For Profit Media Success

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In the third of our nine part podcast series PR for Not For Profits, North American broadcaster Wayne Kelly and I explore the secrets of how not for profits can successfully work with local newspapers, radio stations and TV  networks.

We investigate how to to make media outlets want to cover your story, how to become newsworthy and the three documents that get media attention:

Each week we post a fresh episode in our podcast series.  Automatically get the next one by adding your address in the email subscription box to the right.