I am now in the final stages of completing my new book PR on a Tiny Budget: How Not For Profits Can Win Attention.
It covers the tools, tactics and templates for low cost but effective PR and the communications planning that sits behind success. It will be available through Amazon shortly.
It is for those who volunteer or work in small to medium-size not for profit organisations, and are keen to tell their communities about their ambitions and activities. That could well be you.
You probably have a tiny, tiny PR and marketing budget and not much experience in this area. However you are intensely proud of what your not for profit does and eager to let clients, supporters, governments, donors and others know about its achievements.
This book is based on PR and marketing workshops I have been running for Australian not for profits for the past eight years.
In that time people from over 200 charity, community, emergency services, sporting, environmental and other groups have attended half and full day sessions learning the communications skills to get their important messages out there. Each workshop has been lively, challenging and a true sharing experience and I probably learned more than anyone else.
It is dedicated to staff and volunteers in the not for profits on main street who devote their time, energy and skill to building better, safer and sustainable neighbourhoods and communities.
