Linking your issue, cause or concern to this week's headline news is one way of attracting media attention. After all your organisation might be able to offer a journalist another perspective on what people are already talking about.
But short of turning into a mega media junkie, how do you find out what's making news?
Each week Australian company, Media Monitors, shows graphs with the top five domestic, international, business, sports and talkback stories. They count the number of times a story has been mentioned across print, radio and television which is a good indication of what's hot and what's not.
So the next time you think about approaching the media check their media index to see where your story might fit.
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