This Christmas between the feasting and the family you might just find time to catch up with what's happening in the PR and marketing world.
A couple of books worth having in your Christmas stocking are:
- Cause Wired by Tom Watson: A great read on how not for profits are using online tools to advocate their causes and raise money. Tom's insights and easy style make this a must read if you are in the not for profit sector.
- Word of Mouth Marketing by Andy Sernovitz. I think this will eventually becoming a marketing classic. It's so easy to read and full of low budget ideas on what will emerge as one of the hottest marketing disciplines in the coming year.
In the meantime have a safe and happy time with your loved ones.