It's been almost a month since I last blogged.
Since then I conducted two tele-workshops on PR for Lions Australia and I've been reading lots of books on marketing and communications.
The latest is What Makes Us Tick by well known and respected social researcher Hugh Mackay. I'm half way through it and it's an insightful read on people's basic motivations. In fact it's the type of book which should be compulsory for anyone working in communications or management.
I'll post a review as soon as I have finished the book.
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