Making the Right First Impression

Two recent events confirmed for me the essentials of making the right first impression.

This week I had poor experiences with an advertising sales rep and a car salesman on first meeting. Both came on abruptly almost aggressively in their desire to do business.

They forgot consumers do not like to be rushed particularly when buying a new type of product for the first time or an expensive item. In their minds buyers always believe their decision making process takes the shortest route from interest to purchase.

And that route can be blocked when the seller comes on so strongly the buyer becomes uncomfortable. This may be head slapping basic stuff but it is sometimes forgotten.

The takeaway: always make a good first impression on first contact and then work from there.