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| Credit: NJ.com |
Stop, go, pause. Stop, go,
pause.
Traditional marketing
and most PR moves from one campaign to the next. You plan, implement, await results, adjust and start over again.
These traditional approaches are like a milk train chugging from point to point, stopping at all stations along the way. The journey is slow and steady. There is lots of shunting and grunting with station masters along the way putting themselves between you and your customers. The passengers continually hop on and off.
These traditional approaches are like a milk train chugging from point to point, stopping at all stations along the way. The journey is slow and steady. There is lots of shunting and grunting with station masters along the way putting themselves between you and your customers. The passengers continually hop on and off.
Content
marketing on the other hand is more like a hi-speed inter-city bullet train. You step aboard for a journey with few planned stops until you reach your destination.
There are no third parties between crew and passengers, and hopefully the passing scenery (your content) is so engaging your travelers enjoy the journey with time and kilometres flying by.
There are no third parties between crew and passengers, and hopefully the passing scenery (your content) is so engaging your travelers enjoy the journey with time and kilometres flying by.
Related post: Content marketing: why now?
3 comments:
Using content as a means to increase exposure and credibility online is a great online marketing strategy if done correctly.
content marketing agency & social media marketing agency
Great Post and Nice Article….I like it.Thanks for Sharing this Informative Post.
Great post you shared, you have now become top of my list. You were unknown to me before but have found your content to be fantastic.
So great work for informing us of the possibilities and following a certain path.
I really appreciate your hard work an giving us some information and inspiring others to follow.
Thanks so much.
I hope for more post in the future.
Digital Brief
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