Sunday, December 1, 2013

Creating Social Marketing That's Actually Social

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Creating Social Marketing That's Actually Social

The above blog post by Ryan Darby and Jake Herway explores why businesses don't succeed on social media and how to get better results.  It may sound like SOCMED 101 but we all need a refresher on the fundamentals every now and then.

Ryan and Jake report businesses doing the best with their social outreach:

  • Set unambiguous expectations on why they are on social media.  They have not blindly wandered into the social media space nor are they there to do everything.  They go for a clearly defined business purpose - it could be to sell, provide customer service, tap the mood of the market or simply share information.
  • Engage the engaged.  Rather than going for volume they go for quality.  They use social media to reach out to those who already understand or like what they do, keep them informed and encourage them to spread the word to their networks.

  • And they are simply social.  They appreciate social media was born to connect people to family and friends.  So they share and converse, and scrupulously avoid blatant advertising.  

They get it and instinctively know command and control communications and banging a broadcasting drum don't work in this space. 

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