Sunday, January 26, 2014

Top UK Communicator Planning Canberra Visit

IABC is working to bring Russell Grossman to Canberra
 It's tough times ahead for content marketers in Australia's Public Sector

Four months into office and the Abbott Government is scrutinizing staffing levels across the public sector in a bid to cut government expenditure.  

That means bad news for government communicators of all persuasions as well as other staff.  Facing the Treasury scalpel Departmental leaders will be looking at ways to trim the ranks of employees, motivate the teams that survive and and exhorting bureaucrats to do more with less.

That's a tough task for executives at all levels.  In the coming months cool-headed, strategic management and internal communications will be at a premium across the Capital.

Top UK communicator Russell Grossman is someone familiar with engaging and motivating public sector staff in times of change. And he is certainly worth listening to.  A polished speaker, he currently leads a UK Government program to strengthen internal communications for the 440,000 staff who work in the UK Civil Service and Government bodies. He is also the Director of Communications at the UK’s Department for Business and a former Head of BBC Internal Communications.

Grossman is planning a visit to the National Capital in early March to share insights with his Canberra colleagues. 

He will most likely talk on ground breaking UK research on employee engagement and how the UK Civil Service is embedding an engagement mentality among its staff for competitive advantage.  He has also been asked to reveal UK Government efforts to improve the performance of Whitehall communications teams, strengthen communications as a profession within government and move bureaucratic thinking from ‘press release by default’ to ‘digital by default’.

The Canberra Chapter of the International Association of Business Communicators is finalising arrangements for Grossman's visit. 

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