Not For Profit PR Podcast: PR Must Be In Your DNA

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This second episode in our Not For Profit PR series explores why planning must be in the DNA of every not for profit.

It talks about planning and the importance of communications objectives, understanding your audiences and crafting convincing messages.

North American broadcaster Wayne Kelly and I finish by outlining three effective marketing strategies that cost less than $500 a year.

(Automatically get the next episode by filling in the email subscription box to the right.)

Most advertisers pay Twitter $1 to $4 per new follower | Poynter.

Most advertisers pay Twitter $1 to $4 per new follower | Poynter.

January 2012 is 21st Century Statecraft Month

Led by Secretary Hillary Clinton, the US State Department has invested heavily in social media and moved it front and centre into its diplomatic outreach.  

The US State Department has over 190 social media accounts with more than half owned by individual embassies. The State department also uses Facebook, Twitter, Flickr, Tumblr, and YouTube.

It has designated January 2012 as 21^st Century Statecraft month.

Twenty-first Century Statecraft complements traditional foreign policy by harnessing and adapting today's digital networks and technologies.

State's efforts are comprehensive and impressive. Read more at Leveraging the Tools of 21st Century Statecraft | U.S. Department of State Blog

PR Podcasts Now Available For Download

 

Our new podcast series Not for Profit PR is now available for download from ITunes. 

 

Go to http://itunes.apple.com/us/podcast/not-for-profit-pr/id493813481

Not for Profit PR: Why You Need PR Now

This year we are launching a podcast series of nine episodes on Not for Profit PR.
(Click audio bar below.)

It explores how not for profits, charities and community groups can win the attention they deserve, on a budget they can afford. 

The idea came from the free communications workshops which we have been running for eight years and have been attended by 300 organisations.

Each episode will share ideas for getting attention on a tiny budget in areas such as:
 

• Episode #1: Why not for profits need PR .
• Episode #2: Fundamentals.
• Episode #3: Working with the media.
• Episode #4: Social media.
• Episode #5: Word of mouth marketing.
• Episode #6: Running a successful event: Part 1.
• Episode #7: Running a successful event: Part 2.
• Episode #8: Budgets, timetables and other essentials.
• Episode #9: The people behind your PR.

Listen to Episode #1 for insights on the importance of PR for a not for profit like yours.

You can automatically get new episodes by adding your address in the email subscription box to the right. 

Why do you think community groups need to focus on marketing in 2012?