Monday, January 16, 2012

Not For Profit PR Podcast: PR Must Be In Your DNA

This second episode in our Not For Profit PR series explores why planning must be in the DNA of every not for profit.

It talks about planning and the importance of communications objectives, understanding your audiences and crafting convincing messages.

North American broadcaster Wayne Kelly and I finish by outlining three effective marketing strategies that cost less than $500 a year.

(Automatically get the next episode by filling in the email subscription box to the right.)

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