Thursday, January 12, 2012
January 2012 is 21st Century Statecraft Month
Led by Secretary Hillary Clinton, the US State Department has invested heavily in social media and moved it front and centre into its diplomatic outreach.
The US State Department has over 190 social media accounts with more than half owned by individual embassies. The State department also uses Facebook, Twitter, Flickr, Tumblr, and YouTube.
It has designated January 2012 as 21st Century Statecraft month.
Twenty-first Century Statecraft complements traditional foreign policy by harnessing and adapting today's digital networks and technologies.
State's efforts are comprehensive and impressive. Read more at Leveraging the Tools of 21st Century Statecraft | U.S. Department of State Blog
Wednesday, January 11, 2012
PR Podcasts Now Available For Download
Our new podcast series Not for Profit PR is now available for download from ITunes.
Sunday, January 8, 2012
Not for Profit PR: Why You Need PR Now
(Click audio bar below.)
It explores how not for profits, charities and community groups can win the attention they deserve, on a budget they can afford.
The idea came from the free communications workshops which we have been running for eight years and have been attended by 300 organisations.
Each episode will share ideas for getting attention on a tiny budget in areas such as:
- Episode #1: Why not for profits need PR .
- Episode #2: Fundamentals.
- Episode #3: Working with the media.
- Episode #4: Social media.
- Episode #5: Word of mouth marketing.
- Episode #6: Running a successful event: Part 1.
- Episode #7: Running a successful event: Part 2.
- Episode #8: Budgets, timetables and other essentials.
- Episode #9: The people behind your PR.
You can automatically get new episodes by adding your address in the email subscription box to the right.
Why do you think community groups need to focus on marketing in 2012?
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