So spare a thought for not for profit groups that may struggle financially but still have to communicate with their communities. They will need to market themselves even more to attract volunteers, promote their services and raise funds.
So what are the low cost PR tools and tactics they can use? I'd like to compile at list and circulate it to the groups you and I both know who would welcome practical PR tips for the challenging times ahead.
I'll share a consolidated list with anyone who leaves a comment on this post.
Here's my six ways to stretch a PR budget in tough economic times:
- Freshen up, recycle and reuse communications activities that have worked in the past.
- Skill up your team to do as much of your media and marketing as possible.
- If necessary bring in a mentor to help develop additional skills and build in-house capacity.
- Continually measure your marketing to see where your dollars should be going.
- Build in word of mouth marketing into your communications. It's the oldest, most reliable and least expensive of all the tools and tactics available to you.
- People are increasingly online so ealy in 2009 experiment with new digital tools (Facebook, Youtube, blogs etc) to reach them at minimal cost.
Got your own cost saving ideas? Share with others by leaving a comment.