Aussies Are SMS Mad

Telstra's State of the Nation Report released this morning shows Aussies are text message mad:

• One in three Australians said they choose SMS to communicate major life events – compared to using the phone, email or social networking sites.
  

• We are more likely to SMS news of a birth (25%), or a promotion (18%) compared to other major life events.

• Four in 10 Aussies indicated that they send between 3 and 7 text messages every day to family, friends and their partner respectively.

• It seems few places are text-free - 34% admitting sending them while at the movies, 21% in a business meeting and 15% whilst attending a funeral, christening or wedding.

We'd love the hear how you are using text messaging in your marketing?

Source: www.mediagame.com.au