An article by Ryan Zuk in a recent edition of PRSA Tactics newspaper shared tips on emailing journalists to pitch a story.
Ryan suggests:
• Creating subject lines that stir interest.
• Limiting the body of your email to two or three sentences.
• Providing links to images, video or additional information.
• Identifying your spokesperson, why they would be good to interview and when they are available.
• Tracking who is opening your emails and when, to learn which date and time works best for the media.
Ryan's advice is timely given local newsrooms are shrinking and journalists are becoming harder to reach by phone.
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