Blogging Makeover To Sharpen The Edge

It's about time I put the atomic drop on my blogging.

After 20 000 page views and over 250 posts it's time to revamp my blogging style to make it more engaging, useful and a bit edgier.

So far most of the content on this blog has been about "how to" communications tools, tips and tactics. Hopefully folks have found value in this approach.

While I plan to continue to share these types of thoughts, it's time to branch out.

Today we are drowning in oceans of advertising, marketing and PR speak. And the really sad part is most of it is insufferably bad.

Therefore from time to time, as we come across poor communications, we will " call it out."  By the same token we'll also be quick to praise the good work of those who engage us with compelling, persuasive and helpful information.

So watch this space for the normal - we hope useful content - but also join in celebrating and critiquing some of the communications efforts that confront us each week.