Today Royals William and Kate get married and the world is abuzz with excitement.
There is nothing like an event to bring people together, get them talking and spread the news.
In this age of disconnected digital conversations, events continue to be a powerful communication tactics.
While most events lack the glam of the Royal wedding, or the celebrity of the Oscars, any event planned well and based on a wow idea is certain to draw attention to your organization.
So put as much thought into how to create buzz as you put into the mechanics of planning your next event.
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