A picture is worth a thousand words
Today our lives are so busy and time poor we rely on images as short cuts to help us process information and make decisions.
Media organisations have a constant appetite for images for their screens, on-line pages and portals. Even radio station websites cry out for pictures. That means a not for profit, business or agency that can offer compelling video or digital imagery to communicate its cause increases the likelihood of getting its story told.
Think about the imagery associated with your story before even approaching journalists You can supply your own photos and video to the media. This can work well with local papers and other small outlets with limited staff, however it rarely satisfies larger media organizations that need broadcast or print quality imagery. The best approach with them is to set up deliberate opportunities at your event for their news photographers and TV crews to get good pictures.
Good imagery - whether video or photographs – graphically and emotionally depicts what your organisation does. It might show a client using a service, staff helping someone or some picture-worthy aspect of your operation. The more emotion an image sends, the more likely the media will use it and the more likely they will report your story.
Imagery is so important you need to think through about what you can provide and then how you could describe your imagery over the phone to a TV producer or reporter. If you plan to send imagery to a local outlet regularly it is certainly a good investment in time and money to get a commercial photographer to help you or build up your own in-house skills.