Credit: NJ.com |
Stop, go, pause. Stop, go,
pause.
Traditional marketing
and most PR moves from one campaign to the next. You plan, implement, await results, adjust and start over again.
These traditional approaches are like a milk train chugging from point to point, stopping at all stations along the way. The journey is slow and steady. There is lots of shunting and grunting with station masters along the way putting themselves between you and your customers. The passengers continually hop on and off.
These traditional approaches are like a milk train chugging from point to point, stopping at all stations along the way. The journey is slow and steady. There is lots of shunting and grunting with station masters along the way putting themselves between you and your customers. The passengers continually hop on and off.
Content
marketing on the other hand is more like a hi-speed inter-city bullet train. You step aboard for a journey with few planned stops until you reach your destination.
There are no third parties between crew and passengers, and hopefully the passing scenery (your content) is so engaging your travelers enjoy the journey with time and kilometres flying by.
There are no third parties between crew and passengers, and hopefully the passing scenery (your content) is so engaging your travelers enjoy the journey with time and kilometres flying by.
Related post: Content marketing: why now?